5 Amazon FBA Product Ideas for Magic: the Gathering

Here’s the Amazon FBA Product Ideas I’ll be looking at in this blog post: Play Mats (Opportunity 6) – Verdict: Winner! Deck Boxes (Opportunity 6)  – Verdict: So-so Card Sleeves (Opportunity 8) – Verdict: Loser! Magic Dice (Opportunity 6) – Verdict: Winner! Abacus Life Counter (Opportunity 5) – Verdict: Loser! Okay, it’s time I let you guys in on a little secret. I’m a nerd. Shocking, I know. Yep, that’s right. I’m a full on Geekasaurus Rex. I spend my Saturdays dungeon-mastering D&D. I own no less than 8 Doctor Who t-shirts. And recently I’ve started playing Magic: the Gathering with my son. If you aren’t familiar with Magic: the Gathering, it’s a collectible card game where you and another player are wizards battling each other with spells. And it’s very popular. Why Magic: the Gathering? According to this article from 2016, Hasbro, the company that owns Magic: the Gathering reported that they had over 1,000,000 players registered in their database. And 65,000 of those actually played competitively. So it’s a pretty big market! Furthermore, Magic: the Gathering is one of those hobbies where its players obsess about it. It’s not uncommon for individual cards to sell for 2-3x more … Read More

The post 5 Amazon FBA Product Ideas for Magic: the Gathering appeared first on Jungle Scout: Amazon Product Research Made Easy.

Source: https://www.junglescout.com/blog/amazon-fba-product-ideas-magic-the-gathering/

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Our Fearless 50 on Being Fearless

Just last week, we had the pleasure of announcing the entirety of the inaugural class of the Fearless 50. We are excited to share their stories in their own words—what drives them to be fearless, including key takeaways that you can learn from as well.

Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily Poulton, Marketing Manager at the Adecco Group, and Satu Ståhlstedt, Marketing Automation and Digital Marketing Specialist at Fujitsu, sent us their advice to marketers looking to be fearless in their own way. Their tactics range from the simple, like learning to enjoy the ride, to the difficult, like learning to accept failure as a part of growth.

Move Past Your Fear of Being Fearless

Kimi Corrigan, Director of Marketing Operations at Duo Security, shares her thoughts on what being fearless means to her, both inside and outside of her marketing role.

“Being fearless is an intimidating concept. The notion is a little different for everyone, but a common interpretation is that you must be bold, confident and have all the answers. I used to think I needed to operate that way, but now I know that for me, being fearless is recognizing the problems, fears and worry about what could go wrong and facing it all head on,” said Kimi.

One of the most common fears many of us face is the fear of failure. Kimi shares what it feels like to look at the fear of failure a bit differently, saying, “To be willing to fail, and fail fast, can sometimes be crippling. But I have learned with forced habit to take that leap every day and to take my team along with me. It’s bold to risk failure for yourself, but it’s fearless to risk it on behalf of your company and those who you lead. But the rewards are sweeter, bolder and bigger.”

Kimi also offers up this great pro tip: “Shove aside the imposter syndrome feels, put in the work, learn how to shake it off when things don’t go according to plan and never forget to celebrate the victories and milestones.”

Stand Out and Be Fearless

Standing out in the crowd is one of the most fearless things a person can do, and Emily Poulton, Marketing Manager at The Adecco Group, is no stranger to it. She believes demand generation is one of the most difficult marketing roles in which to be fearless, but taking that approach has been crucial to her success.

“The demand generation space can be pretty tough, not only for those just starting their marketing journey, but also for those who have been in the game for a while, because demand-gen marketing is all about people—generating someone’s interest in your content, attracting a person to your website, creating an environment where people can communicate with you and engage with your brand. If your job is to ensure your content stands out and gets to the right person, you need to be able to put yourself in their shoes. Don’t create a campaign for a target audience, a user or a lead, but for a human, a person, a tech-savvy and busy marketer.”

Emily mentions the importance of standing out and being willing to ask the tough questions to push the envelope, saying, “With so many emerging technologies, new trends, and where you are marketing to someone like you, it’s hard to stand out and create the demand for the products/services your sales team is asking marketing for. But the good news is, these trends bring new technologies and ideas for marketing professionals to evolve their campaigns from tried and tested whitepaper downloads, to bespoke user journeys. Try out the new digital tools and channels, apply them to your campaigns, try them for offline too. Be the first in your team/company/industry/country to try something new.

Don’t be afraid to be innovative, don’t be afraid to challenge your “we always do it this way” campaigns, don’t be afraid to ask, “Would I click on this?” Don’t be afraid to make the case and explain the “whys” to your manager/team. Be a fearless marketer.”

The Not-So-Smooth Road to Being Fearless

The concept of turbulence is not just related to air travel—the world of technology is a bumpy ride, changing every day, leading marketers to scramble for the best solution to the challenge they are facing. Satu Ståhlstedt, Marketing Automation and Digital Marketing Specialist at Fujitsu, believes that turbulence can actually give the marketer the opportunity to thrive and innovate in new and exciting ways.
“The 2010s are a riveting time in history to be working in marketing. Every day in the office is an adventure, abundant with new marketing technologies, social media tools, content and meme trends, and even legislative changes. While this ever-present turbulence might fill some with fear, I feel it’s an opportunity to thrive and to revolutionize the way marketing has been done before.

We’ve been given tools to offer highly personalized and automated marketing experiences to our customers every single time they engage with us during their lifecycle. The possibilities are endless. So much so, that many of us may feel overwhelmed.

The key thing is not being afraid to try new things, to always improve on yesterday and to understand that failure is part of success. What will never (hopefully) be out of fashion is the human-to-human approach. As automated as things become, we must always strive to involve a touch of humanity to whatever we are doing with our customers. Digital technologies and marketing automation will only enhance the humanity of marketing.

That being said, AI, VR, and AR still have not seen a proper dawn in marketing and I, for one, cannot wait until it does!”

We all share a common thread as part of the Marketing Nation community—being fearless in the pursuit of marketing excellence. We hope these anecdotes from members of the Fearless 50 are inspirational and educational to those who are just starting out in the world of marketing and reinvigorate the excitement of those who have been in the industry for years. Be willing to fail and learn from it, assert yourself and ask the tough questions, and enjoy the ride that being a Fearless Marketer affords us.

Thank you to Kimi, Emily, and Satu for sharing their insights into what being fearless means to them and we are looking forward to sharing more stories of bold and brave marketing as the year presses on.

How do you embrace being fearless in your role each and every day? Are you inspired by the ideas shared above by our Fearless 50? Let us know in the comments!

The post Our Fearless 50 on Being Fearless appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.


Source: https://blog.marketo.com/2018/07/our-fearless-50-on-being-fearless.html

Pencils of Promise Update

Hello #FreedomBuilders! One of the cornerstones of the Jungle Scout community is the infamous Million Dollar Case Study. For each case study on record, we have successfully launched our own product on Amazon while providing transparent and in-depth coverage throughout every single step of the process.  In 2016 when we launched our first product, we chose to funnel our revenue into philanthropic projects. Our goal has always been to empower people through entrepreneurship and to make a positive impact on the world. We have contributed our profits in the past to Doctors Without Borders and Pencils of Promise – two organizations that are advancing healthcare and education around the world. I’m excited to announce that Pencils of Promise will receive 100% of the profits from our 4th installment of the Million Dollar Case Study! We’ll be starting up again in August, so make sure you’re signed up for the updates coming your way. ✏ The Pencils of Promise Mission Pencils of Promise is a humanitarian organization that believes every child in the world should have access to quality education. When PoP Founder Adam Braun spent a college semester backpacking through developing countries, he would ask children, “if you could have … Read More

The post Pencils of Promise Update appeared first on Jungle Scout: Amazon Product Research Made Easy.

Source: https://www.junglescout.com/blog/pencils-of-promise-update/

Update Bids and Monitor Changes with AdWords Scripts

AdWords scripts are a great tool for managing bid adjustments. In previous articles, such as Automating Bidding with Google Sheets and AdWords Scripts, we’ve covered different ways to change bids and handle uploads. This article will take those ideas and combine them into your own bidding system!

We’ll still keep a high-level approach in this article to keep is accessible or wherever you want to take it. If you are less experienced with scripts this makes it easier to follow (which still being something you can apply on your own). If you are more experienced, you can easily make your own edits to enhance the tool.

Throughout this process, we will take advantage of free tools and add-ons to create a system that pulls the data, processes the data, and uploads a set of bid changes.  Instead of being a full script, we’ll utilize sheets and upload features to make editing more accessible to non-coders.

What We’ll Use

We’ll use the Google AdWords add-on to collect data, Google Sheets to manage bids, AdWords scripts to format and upload the changes, and finally we’ll use the Google Sheets app to copy the changes and save them for reference.

  • Google AdWords Add-on – Collect data
  • Google Sheets – Apply changes via formulas and return changes.
  • AdWords Scripts – Check changes, build upload file, push to AdWords, save change log to Google Drive.

Pulling the Data

First, we need to set up our data pull. You can either use a tool to pull the data in, use a script, or paste the data manually. Since this is about automation we’ll skip the last option. The first example will use the AdWords Add-on (if you want to limit your code exposure for now) and we’ll circle back on resources for scripting the data pull.

Once you’ve installed the AdWords Add-on, go to Sheets and create a new sheet. Open the add-on and start setting up your sheet. We’ll want to pull any performance metrics plus the max CPC column. If you are changing bids as a percentage of the last bid you’ll need the current bid. If you want to keep a record you’ll need the column as well.

If you prefer, you could also use a tool like SuperMetrics. Or you could use the reporting functionality in AdWords scripts to import changes. Both of these offer slightly more automated solutions.

If you’d like to know more about the reporting functionality, I highly recommend the the following articles,

Google Developers, Reporting – AdWords Scripts Reporting reference

Fred Vallaeys, Search Engine Land – This Script Automates adding any AdWords data to a Google Spreadsheet

Make Bid Adjustments

Once we have our performance data we can start calculating the new bids! In this example we’ll adjust based on CPA with a basic formula in a new column.

Next we’ll add a helper column to define which columns changed.

Now we’ll make a new sheet to hold our changes, something obvious like “Keyword Changes to Upload”. I recommend using query() to return all changed rows to their own sheet. This will make it easy to pull into AdWords and limit the code we have to write to select the correct range.

Formatting the Upload

This requires a few steps. We need to,

  1. Access the spreadsheet.
  2. Pull the data.
  3. Format it for bulkUpload and build a file
  4. Push the file to AdWords.

Accessing the spreadsheet is easy enough, we’ll use the URL and file name to access the sheet.

Now the slightly tricky part. If you aren’t familiar with the process. We need to create a csv file for upload. We already have the rows we want to upload. We will essentially create a blank file then fill it with the rows from the “Keyword Changes to Upload” sheet.

Once we have the upload built, we are one line away from the upload.

Creating the Backup Log

Often times users worry about  the ability to revert changes or the system running amok. It’s unlikely but in order to be extra careful, we can make a copy and save it to our Google Drive.

I recommend creating a folder ahead of time. Copying the folder ID from the URL and inserting it into the script. This keeps your top-level drive from filling up with copies and helps keep the drive nice and tidy!

Send an Email with Changes

Email updates help you and your team keep up with changes and keep an eye on the magnitude of changes. We can use the emailApp to send an email to team members , along with a brief message with links to the change sheets we created in the last step. We can also pull a quick count of the rows in the upload file to count the number of bid changes.

In order to include the links we’ll format the body of the message as HTML, add a few breaks and make it look slightly nicer.

Wrapping Up

If you are automatically updating your keyword data, go ahead and schedule your script to automatically push changes.

If you are loading keyword data manually, you can still schedule the upload, but it would make more sense to run the script manually once you update the data.

Improving the Process

There are two main avenues for improvement. You could fully script the entire process and remove the spreadsheet portion. This streamlines the steps and can make things easier to manage if you don’t need the sheet.

The second option to update your bidding sheet with more complex rules and decisions. Adding more variables to your bid rule, implementing multiple conversion types, or including third party data can help you build a more effective bidding model.

Full Script

function main() {

//email for bidding updates
var email = [“youremail@email.com”];

//ID of folder you’ve set aside to hold bid sheet copies
//pull from the end of your Drive folder URL
var bidFolderId = ”;

//URL of your bid change book
var biddingWorkBookUrl = ”;

//Open workbook
var biddingWorkBook = SpreadsheetApp.openByUrl(biddingWorkBookUrl);

//Sheet with bid changes
//string can be updated to name of your own file
var keywordBidUpload = brandBook.getSheetByName(‘Keyword Changes to Upload’);

//Get the sheet you want to copy
var keywordBids = brandBook.getSheetByName(‘Keyword Bids’);

//Get last row to calculate number of bid changes.
var bidChangeCount = keywordBids.getLastRow()-1;

function createCopy(sheetObject) {
var destinationFolder = DriveApp.getFolderById(bidFolderId);
var file = DriveApp.getFileById(sheetObject.getId()).makeCopy( ” Bid Copy – ” + createDateString(), destinationFolder);
return file.getUrl();
}

var brandCopy = createCopy(keywordBids);

function uploadBids(sheet) {
//create column names for upload
var columns = [“Campaign”, “Ad group”, “Keyword”,”Match type”, “Max. CPC”];
//create csv upload
var upload = AdWordsApp.bulkUploads().newCsvUpload(columns);
//get all values from sheet
var values = sheet.getDataRange().getValues();
//convert sheet rows and append to upload file
for(i=1; i < values.length; i++){
var campaign = values[i][0];
var ad_group = values[i][1];
var keyword = values[i][2];
var match_type = values[i][3];
var max_cpc = values[i][4];

upload.append({
‘Campaign’: campaign,
‘Ad group’: ad_group,
‘Keyword’: keyword,
‘Match type’: match_type,
‘Max. CPC’: max_cpc});

};
};

uploadBids(keywordBidUpload);

//Create date text to append to file name
function createDateString(){
var newDate = new Date();
var month = String(newDate.getMonth());
var day = String(newDate.getDate());
var year = String(newDate.getFullYear());
return month + “-” + day + “-” + year;

}

var dateString = createDateString();

var subject = “Account Bid Changes ” + dateString;

var options = {
htmlBody : “Hello, <br /><br /> The bid changes have been implemented. <br /> <br /> There were ” +
bidChangeCount + ” keyword bid changes.<br /> <br />” +
“Changes and previous settings can be found in, <br /><br />” +
‘<a href=\”‘ + brandCopy +
‘”>Brand Changes</a>’;

}

MailApp.sendEmail(email, subject, ”, options)

}
//End script

Source: https://www.ppchero.com/updating-bids-and-monitoring-changes-with-adwords-scripts/

Google Speed Update – What It Means & The PPC Impact

Google is all about the need, the need for speed.

tom cruise maverick GIF by Top 100 Movie Quotes of All Time

Specifically, your site speed with the latest Google Indexing update launched on July 9th. Called the “Speed Update”, Google has introduced site speed as a ranking factor for mobile web pages on the SERP. Gasp

Really, I don’t expect this to come as a big surprise to too many of you PPCitizens, as Google already ranks site speed on desktop. Plus, study after study has come out proving that site speed is super important to the average user. Especially on mobile where 53% of visitors leave a page that takes longer than 3 seconds to load.

The PPC Impact

From what we are reporting thus far on our PPCHero and Hanapin websites, our organic rankings have not taken a hit, but then we have a pretty optimized mobile site (#humblebrag). For those of you who are working with slower mobile sites, you might report an uptick in mobile traffic to your paid search results as your organic listings take a hit and users go through an ad instead. I would keep an eye in Analytics on your mobile traffic to see if you have taken a hit from the new rankings.

If you are seeing a dip in mobile traffic, or even if you aren’t, we recommend optimizing your site for mobile as best as possible. Google has a couple of tools available to evaluate a page’s performance. Lighthouse is a Chrome DevTools resource that audits web page quality by looking at performance and accessibility and PageSpeed Insights reports on how well a page performs on Chrome and recommends performance optimizations.

If updating your mobile site is not currently in the cards, a strong desktop site and search campaign are still crucial. You want your customers to have a solid user experience so they can become a lead or make a purchase. Depending on how slow your mobile site is, it might make sense to bid down on mobile in your search campaigns until improvements can be made to not pay for clicks and have them abandon before the site loads.

Conclusion

The site speed update is important, as it shows Google is continuing to focus on website performance. Overall, though, the impact on your PPC campaigns should be minimal. If you have an extremely slow site, it would be smart to lower mobile bid adjustments until improvements can be made. Otherwise, keep an eye on traffic and watch for a dip in mobile over the coming month.

Has the update had an impact on your site? Let me know on Twitter!

Source: https://www.ppchero.com/how-the-google-speed-update-impacts-ppc/

Who’s in Your Sphere of Influence and Why Does it Matter?

The fearless marketer is one that:

  1. Has a revenue attribution mindset
  2. Has a digital sales motion skillset
  3. Has a sales and marketing aligned toolkit

He has extended his hands to partner with sales leaders as a driving force for modern, digital selling. This marketer will Create, Organize, Distribute, and Evaluate Engagement (C.O.D.E.) alongside their sales team. Every asset and campaign is designed with increasing sales quota attainment, per sales professional, in mind. But how can the fearless marketer ensure that their sales team is set up for success?

In this blog, I’ll personally help you understand how the fearless marketer can help set her team up for success. 

Current Challenge

The challenge that sales and marketing have when they begin developing account target lists (by geography, vertical, or strategic accounts) is that someone always does a quick Google search: “What are the largest ABC companies in XYZ industry.” This is called “wallet-share” account selection. While acquiring the biggest, baddest companies in any vertical is important, you aren’t the only company trying to sell to them—by a long shot.

Who Influences Your Customer?

The “sphere of influence” flips this model on its head. To utilize your sphere of influence is to leverage your EXISTING customers as a centerpiece and reverse-engineer the companies and contacts that are within one degree of “social proximity” from your customers. Think about it… sell into accounts where we have the greatest advocates.

Marketing works with sales to war-room a list of new target accounts that have a higher probability/convertibility. Marketing then develops storyboards for these accounts, specifically telling stories about your customer success. You’re telling these stories ONLY to those people that have the highest propensity to understand/care about those stories.

One example of this is job changes from existing customers to new logos. Tools like LinkedIn allow you to map and create a trigger-alert anytime a champion, influencer, or decision-maker leaves your existing customer to join a logo you don’t already have. Your sales team can then engage the advocate at the new logo with well-timed (just as they start their new role), and well positions insights (a reminder of the successes their previous employer had with your solutions).

Why This Works

Here’s one example for you: I met Jill Rowley, Chief Growth Officer at Marketo, through Bob Perkins, CEO of AA-ISP when we were both asked to speak at the AA-ISP Social Selling Summit in 2013. What I didn’t know yet is that Jill had been tasked with training 23k sales professionals on the Why, What, and How-to-Do Social Selling. At the time, she knew very little about sales training. Through this, Jill and I became in each other’s sphere of influence. She was vital to bringing in my company, Sales for Life, to train her team on social selling. Now, five years later, Jill’s hiring Sales for Life again to train the global sales organization on digital selling. Building that relationship was empowering for both of us.

Taking it a Step Further

Once you’ve utilized the sphere of influence model, it’s time to further engage your potential customers. As your sales team is ready to engage accounts, marketing can help the sales team organize a library of rich insights to leverage. These insights are meant to really push a buyer to think differently and question the status quo. The modern, digital seller will reach far beyond just slinging a blog article over to a customer. The modern, digital seller will humanize and synthesize the insights with video. This will really engage the customer and highlight the authenticity of the seller.

The return on video is immense. With my company, we see 10x to 30x read-to-response rates. And, customers all over the world are increasing their opportunity creation percentage because their marketing and sales team are aligning to deliver insights that truly help the buyer. This marketing and sales partnership is the way to fully utilize your sphere of influence. Think of the example I cited with Jill and how now, even five years later, our spheres still intersect to create opportunities.

Have you utilized your sphere of influence to create sales opportunities before? I’d love to hear about your experience in the comments.

The post Who’s in Your Sphere of Influence and Why Does it Matter? appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.


Source: http://feedproxy.google.com/~r/modernb2bmarketing/~3/8garAuKleSE/whos-sphere-of-influencer-why-does-it-matter.html

Brand Archetypes: The Science Of Strategic Brand Personality

You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the subject are somewhat dismissive of them as a strategic tool.

Primarily, I feel, this is because of a lack of understanding of their application. When used correctly, however, brand archetypes have the power to place your brand front and center, not just in your customer’s mind, but in their hearts.

The Secret of the Most Loved Brands

We all have an emotional connection with at least one brand. Think of the brands you love. If you’re not a brand fanatic (like many Apple users), then ask yourself a question: What one brand do I use, where the alternative just won’t cut it?

If you think about it, I’m confident there’s at least one. Maybe it’s your iPhone, your Converse trainers, or your Diesel Jeans, or something that’s even more specific to who you are.

Whatever the brand, your connection with it goes beyond simply features and benefits. Your favorite brand has created an emotional bond with you, through strategic positioning and communication.

Why We “Love” Our Favorite Brands

Whether you go so far as to say that you “love” your favorite brands or not, you do feel a connection with them that is “human” and is based on “feelings.” But how can we feel human connections for inanimate objects or corporations that manufacture those objects?

The answer lies in how they make us feel. The most beloved brands are the ones that understand their audience better than others. They tailor their communication (through personality) to evoke the exact desire within them, which their brand satisfies.

The Key Is in The Heart, Not the Mind

We all think that we’re logical people and that our buying decisions are calculated, that we consider all the options on the table and make an informed decision.

The reality, however, is that 95% of our purchasing decisions are made in our subconscious, according to Gerald Zaltman, Harvard Business School professor.

He goes on to say that even those who report that they actively compare competing brands, never actually consider the alternative. In other words, our decisions have been made long before the point of purchase.

Desire Gave Birth to the Archetype

We all have basic human desires (beyond the obvious ones). We don’t learn to want certain things, it’s instinctive. Because we as individuals are all different, we all have different levels of desire for different needs. Psychologist (and once a good friend of Sigmund Freud) Carl Jung, who coined the term “archetypes” said we all have a “collective unconscious” that channel experiences and emotions resulting in typical patterns of behavior.

In other words, there are specific personalities that we instinctively understand, that evoke specific desires within us.

Whether you have a desire for power, freedom, intimacy, safety, or understanding, a particular collection of behaviors (or a certain personality) will evoke those desires within you, more than others. There are 12 distinct personalities (12 Jungian archetypes), which evoke 12 core human desires. These that act as the primary colors for all personalities and desires and can be used to make strategic emotional connections.

Loved Brands Are Tangible

Brands with no emotional connections with their audience are traded like commodities and as such, are immediately replaced when better or novelty options become available. Brands that make emotional connections foster brand loyalty as well as the holy grail of branding, brand advocacy.

Making these connections is not just a case of plucking a handful of traits you believe your audience admires. To make a real connection, your brand needs to become human. A brand that knows who it is, what it stands for, voices opinions, promotes beliefs, champions a cause or brings a certain life to the party is a brand with personality.

These are the brands that make connections, so their audience “feels something” for them. They are alive, they inspire us, they guide us, we trust them and, in some cases, we love them.

How Can I Use This in My Brand Strategy?

Using brand archetypes is not an afterthought in the strategic branding process. It should be a core part of your brand and positioning strategy.

As such, you need to start with your audience, though this is where a lot of confusion lies. It’s not simply about asking which archetype your audience is, like a multiple-choice question.

When you know your audience intimately, their aspirations, fears, desires, and expectations, you can begin to shine some light on the personality (or archetype) that will best appeal to them. Your industry and competitors will also have an influence on your position and how you want to differentiate in your space.

Once you have a clear picture of your competitive landscape, you will have insight into the position you want to take, the emotion and desire you want to evoke, and which fully formed archetypal personality will help bring your brand to life.

Have you used brand archetypes in your strategy? Tell me about your best practices in the comments.

The post Brand Archetypes: The Science Of Strategic Brand Personality appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.


Source: https://blog.marketo.com/2018/07/brand-archetypes-science-strategic-brand-personality.html