He Thought He Had Discovered a Six-Figure Amazon Product… You Won’t Believe How Much Money He Lost

Amazon is an awesome way to make money online. In fact, I’ve written time and time again that it’s the best low-risk/high-reward investment that you can make. However, it’s hardly a get-rich-quick scheme. And if you fail to have a proper product launch plan in place, you can lose money, too. 💰💰💰Keep reading to learn about how THESE FOUR SIMPLE STRATEGIES can turn your Amazon business into a MILLION DOLLAR EMPIRE.💰💰💰   You’ve got no product launch plan… Does this situation sound familiar? You’ve discovered a cool product on Amazon using an Amazon research tool. It seems perfect, selling way more than the 300 units per month that we suggest. In fact, it’s selling 1,000 units per month. There’s only one page of search results and all of the sellers only have a handful of reviews. From there, you slip over to Alibaba and find an OEM that can produce 1000 units for cheap. Super cheap, in fact, just 1/10th of the average sales price. So you make a fast purchase. You want to rush to market, so you forgo a fancy box, altering the design, or even putting your logo on it. But who cares, right? Your eyes are green … Read More

The post He Thought He Had Discovered a Six-Figure Amazon Product… You Won’t Believe How Much Money He Lost appeared first on Jungle Scout: Amazon Product Research Made Easy.

Source: https://www.junglescout.com/blog/product-launch-plan/


Last Chance to Register for the PPC Hero Summit!

The PPC Hero Summit is NEXT WEDNESDAY 2/28!!


The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero.

Are you:

  • Looking for a better search or social strategy?
  • Interested in the latest scoop on important industry updates?
  • Starting CRO and want some great tips and tricks?
  • Wanting to conduct and optimize a competitor analysis?
  • Needing to pivot because your PPC account is tapped out or ineffective?

Then the PPC Hero Summit is the perfect event for you. Along with Hanapin’s own PPC Heroes, we’ll also be featuring Brad Geddes and Fred Vallaeys!

The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We’ll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.


Throughout the Summit on Wednesday, we’ll be doing a contest for the BEST PPC JOKE. The winner gets a PPC Nerd t-shirt, as you’ll see worn by all of the presenters during the event. All you have to do is tweet out your best PPC joke and use the #ppcherosummit. This contest takes places all day Wednesday until the Summit is over at 2pm EST. The winner will be announced the next day.



Can’t make it?

That’s ok! We’ll email all registrants the recording and slides after the Summit is over, so even if you can’t attend, register anyways to get super valuable PPC content from the blog writers that live, breathe, and love PPC.


Source: https://www.ppchero.com/last-chance-to-register-for-the-ppc-hero-summit/

The Biggest Changes Coming with the GDPR

The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018.  Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the E.U. Privacy Directive (95/46/EC), which had considerable variation among them.

You, as a marketer, are probably hearing more and more about the GDPR because violations can carry enormous fines that can impact even the largest multinational conglomerates and the law can apply to data processing even when it doesn’t occur in the E.U. Although stringent rules around the stewardship of personal data are not new in the E.U., the GDPR includes significant differences that are driving a global sea change in the practices, products, and agreements that relate to the handling of personal data.

In this blog, you’ll find the six most significant changes that the GDPR will bring to help you develop a more cohesive strategy for your organization.


One of the largest changes under the GDPR is that organizations in breach of GDPR can be fined up to 4% of annual global revenue or €20 Million (whichever is greater). This is the maximum fine that can be imposed for the most serious combinations of infringements, e.g., not having sufficient customer consent to process data, not having a Privacy by Design process, or failing to report a data breach. It is important to note that these rules apply to both controllers and processors—which means that ‘cloud’ processors are not exempt.

Extra-Territorial Scope

Unlike the previous Directive, whose territorial applicability was ambiguous, and which applied to personal data processing “in the context of an establishment,” the GDPR is clear that it will apply to all processing of personal data “in the Union” (regardless of citizenship). Even when processing does not take place “in the Union,” the GDPR applies to organizations that have “establishments” in the Union, or who offer goods and services to people in the E.U (whether or not a purchase is made or required). It also applies to the monitoring of behavior in the E.U. Businesses that do not have establishments in the E.U., but who process the data of E.U. citizens will also have to appoint a representative in the E.U.


Consent for the processing of personal data is required any time another legal basis for processing hasn’t been decided upon and recorded by the organization. “Legalese” is out. When consent for processing is required, organizations can’t hide behind words with special legal meanings. The request for consent must be given in a clear, easily accessible form, and it cannot be mixed with other matters, such as buried within the ‘fine print’ of another document in small grey font.

It must also be as easy to withdraw consent is It is to grant it.  For instance, if an app provides an opt-in notification for some form of processing, the mechanism for withdrawing that consent should not be buried in an inaccessible part of the app.

Breach Notification

The majority of Member States did not previously have mandatory breach notification requirements, but now, under GDPR, breach notification will become mandatory in all Member States whenever a breach is likely to “result in a risk for the rights and freedoms of individuals.”  The notification must be completed without “undue delay” and “where feasible” within 72 hours of having first become aware of the breach of personal data.  Such requirements are much more rapid than the timelines for notification under U.S. state laws and HIPAA, which are measured in days, weeks, even months.

Data Subject Rights

Right to Access

Data subjects (the people about whom the personal data relates) now have the right to obtain confirmation from the data controller as to whether personal data concerning them is being processed, where, and for what purpose. The controller must also now provide a copy of such personal data, free of charge, in electronic format.

“Right to be Forgotten”
The right to data erasure, as it is also called, empowers the data subject to have the controller erase her personal data, and possibly have third parties stop processing it. The data subject may request erasure if they have withdrawn consent or the data is no longer relevant to the purposes for which it was originally collected. “The public interest in the availability of the data” may also be considered by the controller when evaluating such requests.

Data Portability

The data subject is entitled to receive the personal data in a “commonly used and machine-readable format,” and be able to transfer that data to another data controller. This right only applies when the processing has been based on an individual’s consent or for the performance of a contract, and when processing is automated, and is limited to the personal data that was provided to the controller by the data subject.
Privacy by Design
Privacy by Design, also encapsulated in Canada’s PIPEDA legislation and encouraged by the U.S. Federal Trade Commission, is only now becoming a legal requirement of the GDPR. Important principles of ‘PbD’ include privacy and security by default (and from the outset), using the minimum necessary amount of personal data to accomplish a purpose as well as not forcing the loss of functionality for the data subject due to privacy. This requirement forces organizations to embed privacy-trained personnel into their software development operations and to incorporate the consideration of privacy into the development lifecycle.

Data Protection Officers

Under the current regime, each Member State has its own registration requirements for data transfers and notifications, and notifications and registrations must be submitted to each Member State. Under the GPDR, organizations will appoint a single Data Protection Officer (DPO), who will be able to interact (in most circumstances) with a single member state data protection authority that has been designated the lead supervisory authority for the organization. The appointment of a DPO will be mandatory for controllers and processors whose core activities consist of processing operations which require regular and systematic monitoring of data subjects on a large scale, or of special (sensitive) categories of data.

  • Must have expert knowledge of data protection law and practices
  • May be staff member or an external service provider
  • Must be allocated the appropriate resources to be able to carry out their tasks and maintain their expert knowledge
  • Must report directly to the highest level of management
  • Must not engage in any other tasks that could result in a conflict of interest

The GDPR has enormous implications for marketers and their organizations as a whole. If your company does any business in the E.U., these changes will get you started. For a deeper dive into how the GDPR will affect you as a marketer, download our comprehensive guide.

The post The Biggest Changes Coming with the GDPR appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

Source: https://blog.marketo.com/2018/02/biggest-changes-coming-gdpr.html

5 Ways Bartending Prepares You for a Career in Sales

It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry.

At the age of 15, I plunged head first into the hospitality scene as a busboy. By the end of my (unintentionally long) 11-year journey, I found myself creating high-end craft cocktail menus at rooftop bars for the business and social elite. Whether it was the classic encouragement from guests, “you’re destined for something great” or the sub-par tips received along the way, I learned a thing or two about people, society, and, of course, myself.

After my hospitality career, I’ve succeeded in multiple roles in sales development within the highly competitive SaaS space. Sure, the numerous sales methodology classes I’ve taken, countless sales enablement meetings and constant testing of “best-practices” have all aided to my success. But I owe my foot-in-the-door and raw knowledge to my background in the service industry.

In this blog, you’ll find five reasons working in hospitality creates a solid foundation for successful sales professionals.

Host-based Mentality

It is necessary for guests of a restaurant to feel comfortable from the time they walk up to the host-stand to the time they walk out the door, and every moment in between. There is a similar correlation in sales. When a prospect first interacts with your brand to the time they sign their renewal, and all of the interactions along the way. The customer should be carefully guided through the sales cycle with their needs as the priority. They should be pointed in the direction of a solution that not only meets their requirements but offers a vision of future options. And this should be done with THEIR timeline in mind.

“Manhattan or Martini; Vodka or Gin”

As a bartender, I always responded to the inevitable question of “What do you recommend?” with another question: “What do you like?” Rather than spitting out a drink recipe, it’s best to do a little discovery of your guests/prospects so you can tailor an experience to their unique taste, needs, or business model. Doing your due diligence in discovery ensures the alignment of problems and solutions resulting in more meaningful product demonstrations or pitches.

“Empty Your Mind, Be Formless, Shapeless–Like Water”

Hospitality and sales professionals must have thick skin to be successful. The amount of rejection and disappointment they go through on a daily basis can be crushing to anyone’s soul. Bartenders are constantly told a drink tastes bad or forced to run to and from a freezer to restock their supplies because something didn’t go as planned. This especially translates to the sales development role considering the many times SDRs are hung-up on during their cold calls or berated with not-so-professional words via email.

<Insert Inspirational Quote Here>

Get up and grind! Bartenders are known to go weeks without a day off, yet still find time to maintain a social life in the late hours of the night. All too often sales role descriptions say they are looking for a “self-starter,” “team player,” “willingness to go above and beyond,” the list goes on and on.  There are three things I learned in the hospitality industry which have translated directly into my work ethic as a sales professional: D.E.A–Drive, Enthusiasm, and Accountability. The drive to get to work early, hit the phones, and leave after everyone else. The enthusiasm to continue learning about a skill or industry—resulting in consultative sale cycles with a high propensity to close. Accountability to learn from mistakes and turn them around into success in the future. It’s not the easiest way to learn, but it’s certainly effective.

Please Sign on the Dotted Line

Working corporate events provides access to C-level executives on a daily basis. Not only are you upselling them from the bottle of box-worthy merlot to a 2009 Chateauneuf-du Pape (fancy French wine) prior to the event, you’re asking them to pay for it at the end. Asking for payment is the quintessential function of making any sale. One thing that seems to resonate with all executives is they want to be treated like any other normal person because they are normal people (in most cases) with high-brow titles. Knowing how to interact with executives breaks down barriers and relieves the anxiety some sales professionals struggle with their entire careers.

To those recent graduates who think they aren’t qualified for a position in sales because they lack professional experience, and to those hiring managers who are “on-the-fence” about a candidate because they worked in a different industry,  I hope this list provides clarity of the value a hospitality professional can bring to any sales organization.

Former hospitality professionals (and those who have hired hospitality veterans!) let me know your experiences with making the transition from hospitality to sales in the comments below.

The post 5 Ways Bartending Prepares You for a Career in Sales appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

Source: https://blog.marketo.com/2018/02/5-ways-bartending-prepares-career-sales.html

Guide to Facebook Ad Types

Looking for a simple guide on what Facebook ad types are available to use and how to use them? Look no further! Here is a easy to digest guide of the many ad types at your disposal on Facebook.

Image Ads

These are probably the easiest type of Facebook ad to create. It’s simply using an eye-catching image and giving the rest of the ad some ad copy. Be sure not to use too much text in your actual image or else Facebook’s algorithms may serve your ad less! These ads can be used for many things like brand awareness, selling products, or even highlighting services.

Video Ads

Very similar to image ads, just with video! Facebook recommends using a 15 second or less video for your ads as user engagement and watch percentage dips past this length. Try to tell your story or get your message across in those 15 seconds to leave a lasting impression.

Slideshow Ads

The video alternative. Facebook allows you to use multiple images to create a slideshow for your ads. Use any images available to highlight products or services. Facebook has some tools at the ad creation level to even ad effects to your slideshow and music too!

Carousel Ads

These ad types allow you to show up to 10 images or videos in your ad. A great ad type if you are looking to highlight multiple aspects of your company or products you sell. Users can swipe through the carousel at their leisure to view your message. Some advertisers have cleverly used them to tell a story!

Collection Ads

Another great ad type to highlight your product or service. People on Facebook who tap on your ad can look through and browse your products or can learn about the aspects of a certain product. These are a very engaging ad type that encourages users to explore your brand instead of just glance at an ad they see on their feed.

Canvas Ads

The ad type on Facebook that is optimized and created for mobile. This is a full screen experience separate from the feed for users who click on your ad. People can view your videos, photos, carousels, can rotate their phones to pan images, and explore images with tagged products/services. Collection ads fall under canvas ads but are a bit more specific.

Lead Generation Ads

Are you a business that operates and thrives off generating leads? This ad type may just be the one you are looking for. This ad type helps capture user’s information right on Facebook that you can then use in your CRM software. You can ask for the information you need but remember to limit it to only what you REALLY need. People don’t like giving out too much of their information as it is.

Offer Ads

Offer ads are a great way to help increase your sales online or in store. You are able to use offer ads as either an image, video, or carousel format. These ads help highlight your discounts or offers you want people to be aware off. Users who claim the offer will get automatic reminders when the deal is about to expire encouraging them to use it.

Post Engagement Ads

These types of ads are what you might know of as boosted posts. When you publish content to your Facebook page your followers will see it but new audiences unfamiliar with you won’t. So, you may want to turn your page post into an ad that you can serve to a new audience! These types of ads generally do well from a social proof perspective. People who follow you already may be interacting with your post before it’s an ad. So, if you boost that post to a new audience those new people can see all the people interacting with your brand already through likes, comments, etc.

Event Response Ads

A solid ad type if you are interested in promoting your event. You can choose who to target with these ads based off things like gender, age, location, and what they are interested in to make sure you are hitting the right audience. These ad types boost awareness and provide people a simple way to join your events. Once joined, the event is added automatically to a user’s calendar. These ads even keep track of how many people responded to your invite.

Page Likes

If you are interested in increasing how many people like your Facebook page to expand your organic reach, then this is a good ad type to utilize. You can use both video and images in your page likes ad.  Just make sure you are providing engaging content and a reason to like your page.

Source: https://www.ppchero.com/guide-to-facebook-ad-types/

What the Google Chrome Ad Blocker Means for Your Website Popups (Plus 8 Really Smart Targeting Tips)

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Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018. And nobody could blame you if you took one look at some of the reports and thought, “Oh no! Popups are dead. Google just outlawed them, and I have to take down the 35 I’m using across my web properties that are generating 12,000 leads per month”.

Well, fortunately, after combing through the details, I’m happy to tell you that — from our early interpretation — this doesn’t seem to be true.

You can still confidently use popups and sticky bars on your website and landing pages, and today I’ll take you through the news with a bit more nuance to explain why (and how to do so without compromising your user experience).

As I wrote in Technology isn’t the Problem, We Are. An Essay on Popups there’s a reason why bad marketing practices exist (spoiler alert, it’s bad marketers), and we all need to play a part in reversing these bad practices because frankly, we all deserve a better internet.

Here at Unbounce, we welcome this defense of higher internet standards by Google. But we do need to unpack the announcement to see what the potential impact could be on your marketing activities.

What is the Google Chrome Ad Blocker and Why Are We Talking About It?

On February 15th 2018, Google officially introduced an ad blocker to the Google Chrome browser that will screen for (and eventually block) what they deem to be “intrusive” ad experiences. This is further to Google’s partnership with the Coalition for Better Ads they announced previously with the January 10th 2017 change re: Mobile ad experiences.

In short, while it seemed like news last week, it’s an initiative that’s been in the works for some time.

The Coalition for Better Ad Standards

The Coalition for Better Ad Standards (CBA) is a group made up of trade associations and companies involved in online media. Their mission is to improve consumers’ experiences with online advertising and includes a set of global standards that address consumer expectations with online advertising.

As part of this mission, they performed a research study of 25,000 consumers to identify the ad experiences most likely to make those consumers install ad blocking software.

The study presents a range of user experience factors to discover which ones ranked worst. But before we get into the ads raising concerns, we should first address what constitutes an ad.

What is an Ad (In the Eyes of The Better Ad Standards Coalition)?

This is where things start to get a little vague. As per the Better Ads Standards website:

An “ad” is promotional content displayed on the web as the result of a commercial transaction with a third party.

In our interpretation, the above refers to a paid ad (such as Google AdSense) that appears on your website, not a popup containing your own marketing materials such as an e-commerce discount, a newsletter subscription, or a time-sensitive offer. The third party being an ad network and the ad being what’s delivered to the website.

If this is the correct interpretation it makes sense, because ads such as this are not related to the marketing efforts of the host website. They’re the result of the host website trying to generate ad revenue and presenting incongruent and somewhat random display ads.

However, at this time, it’s admittedly difficult to determine exactly what the coalition is considering an ad. To ensure we get you the best answer possible, we contacted Better Ad Standards directly to clarify whether our early interpretation of their definition is correct.

My main question is concerned with how the two parties will be evaluating the ads. Is it the content or is it the delivery mechanism? In other words, are Chrome and the Better Ad Standards coalition concerned with the interaction method of the message delivery? Or the content of the message? Or a combination of both?

My gut says it’s a combination, where the content must be considered an “ad” and the delivery mechanism falls into a few specific categories of interaction that are deemed as bad experiences.

Update from the Coalition for Better Ads

We got a response back from the CBA pretty quickly which was awesome. Unfortunately, the response didn’t really add any extra clarity to the original definition.

Here’s a portion of my question:

Are you able to confirm whether an ad in this instance includes website popups (or sticky bars) for our own business, placed on our own website? For example a newsletter subscription popup on our blog, or a discount popup on our pricing page.

Or are you referring to paid ads from an ad service such as Google AdSense that appear on a website, but are not part of that website’s business? For example, an ad for hair products that shows up on the New York Times.

And a portion of their response:

You should direct any questions about the Chrome browser and its plans to Google.

The Coalition does not currently provide specific evaluative guidance on questions of interpretation relating to the current Better Ads Standards. However, in conjunction with the Better Ads Experience Program, this service may be offered to participating companies in the future.

The Coalition for Better Ads plans to release additional details about its Better Ads Experience Program in the coming months. The Program will certify web publishers that agree not to use the most disruptive ads identified in the Better Ads Standards and will accredit browsers and other advertising technology companies that will assess publishers’ compliance with the Standards and filter digital ads based on the Standards. If compliance issues arise, certified companies will be notified and have an opportunity to address violations or to pursue review by an independent dispute resolution mechanism available through the Program.

The opening of enrollment for publishers that wish to certify their compliance with the Better Ads Standards and participate in the Program’s register was recently announced. Interested publishers can follow this link to learn more about the Program and the registration process. The Program expects to introduce an independent dispute resolution mechanism in the second quarter of this year.

Further updates on the Better Ads Experience Program are forthcoming, so please continue to monitor the Coalition for Better Ads’ blog and press releases page for updates. All Coalition initiatives and authoritative guidance are first published on the CBA website.

Based on this, I’m still not entirely sure if our interpretation is right or wrong.

If we are wrong, then it’s more important than ever to be creating the best possible experiences, and the easiest way for you to do that is with advanced targeting and triggers. You will find 8 examples of proactive great experience creation at the end of the post.

Here are some smart ways to do the right thing if you want to skip ahead to some implementation ideas:

  1. Campaign Scheduling
  2. Cookie Targeting
  3. Referrer URL Targeting
  4. Location Targeting
  5. Click Triggers
  6. Mobile Scroll Up Trigger
  7. Frequency
  8. Super Advanced Multi-Option Targeting

Which types of ad experience are raising a concern?

On desktop they refer to the following four ad experiences:

And mobile has an even larger set:

Again, while the images above could be alarming to anyone running popups, based on our early interpretation of the definition above I don’t think these are popups or sticky bars that you place on your own website with your own marketing content in them. I think we’ll end up finding as time goes on that the standards are targeting at neutralizing bad behavior with respect to third-party ads.

Does this mean you should ignore these guidelines if you’re not using third-party ads?

Not entirely, no. Conscientious targeting and triggering still reign supreme. You can continue to present popups and sticky bars to visitors on your website, but you should use the guidelines to do everything you can to deliver great experiences.

To help avoid getting warnings now that the standards are in place, Google offers a tool which can help you to determine if they consider your website to be infringing on the guidelines or not.

How to Check Your Website For Adherence Using The Google Ad Experience Report

The Ad Experience Report is designed to identify ad experiences that violate the Better Ads Standards, and you can check it for both desktop and mobile inside Webmaster Tools (now simply called Web Tools).

You can find the Google Ad Experience Report here.

When you choose your web property from the drop-down on that page, you will see this:

The video explains how it all works, and if you click desktop or mobile in the left navigation, you’ll instantly get a report like this one for unbounce.com:

If you receive any warnings you can make changes and request a fresh site review.

From Google:
Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.

What Else Can You Do to Create Better Popup Experiences?

I fully embrace this news and the mission of the Coalition for Better Ads because it gives me the opportunity to broach the topic of popup misuse. As a platform offering popups, sticky bars (and landing pages of course) it’s incumbent upon Unbounce to take a stance and work hard to help marketers deliver especially respectful and responsible web experiences.

Popup misuse typically falls into the following categories:

  1. Interaction modes that prevent control of the experience by the visitor (such as easy and obvious close and bypass mechanisms).
  2. Manipulative copywriting that uses psychological means to coerce visitors into taking an action, such as the manipulative confirm shaming styles like this: [ Get Your Ebook ] [ No ebook for me. I prefer to kill kittens! ]
  3. Overly persistent frequency rules where you show the popup every time someone arrives.
  4. Multiple popups on the same page, at the same time.

To provide a method of evaluating popup experiences and to help combat bad behavior I created The Popup Delight Equation.

Essentially the equation reverse engineers an excellent popup experience and allows you to generate a percentage score by analyzing seven principles: clarity, control, creativity, relevance, charm, value, and respect.

I’d also recommend you read Stop Making These Common Mistakes with Your Website Popups (Includes Examples and Quick Fixes) which has some great ideas on the topic.

What is Unbounce Doing to Help Customers Avoid Ad Blocker Warnings?

Fabulous question! I asked Cole Derochie, one of Unbounce’s product owners, to elaborate on how we’re approaching the news and what it means for our customers.

“Unbounce respects this policy, and shares Google’s concern for ensuring users are able to easily access content — regardless of device.

Our goal with popups and sticky bars is to help our customers make offers that are relevant and valuable, and thereby increase their conversion rates, without harming the user experience.”

As I mentioned earlier, it does seem the news pertains to third-party ads, but having said that, we are determined to help marketers adhere to great internet standards. One way we’re doing that is by creating tips and warnings inside the Unbounce builder to help prevent some of the design methods that Google considers bothersome, in particular for the mobile experience.

For instance, in the screenshot below, a warning appears if you try to increase the height of the sticky bar beyond 100px:

Despite our belief that this announcement (and the general concerns of Google and the Coalition for Better Ads) isn’t specifically directed at regular popups and sticky bars, it does still represent an opportunity to take an honest look at the ways we’re all presenting our marketing, and step away from some of the more blatant behaviors mentioned in the research.

One of the best ways to ensure a quality experience is to use some of the more advanced targeting, trigger, and frequency settings that Unbounce provides to give your visitors a respectful interaction that’s as relevant as possible.


Using Targeting, Triggers, and Frequency to Improve Popup and Sticky Bar Experiences

From a high-level philosophical perspective, we should be thinking beyond surface level conversion metrics to focus on quality rather than quantity. I’m referring to tactics like showing popups on every visit, which in my mind is just a little desperate, and destined to not be delightful.

Here are some ways you can deliver a better user experience and stay on Google’s good side:

Method #1 – Campaign Scheduling

If you’re running a time-sensitive campaign, it’s important to only show your offer when it’s actually valid. I’m sure you’ve seen those “live” chat windows that tell you nobody is home. If nobody is home, don’t show the live chat box dummies! Similarly, you don’t want to show a discount or special offer when it’s already expired.

In Unbounce you can set your campaign schedule down to the minute.

Method #2 – Cookie Targeting

Cookies are a great way to create more personalized experiences, basing the display of you offer on previous visitation or behavior tracking. But they are equally as powerful when you use them as an exclusion mechanism.

Let’s say you have an offer for a discount on your SaaS product to encourage people abandoning your website, but you don’t want existing customers to see it (it could make them jealous or upset that they didn’t get the discount).

If you are able to set a cookie within your app somewhere to label a customer as a customer, you can then use the “Don’t Show” cookie targeting to make sure they are not shown the offer.


Method #3 – Referrer URL Targeting

Context is king when it comes to communicating your message quickly, and if you target your popups and sticky bars using the referrer URL option you can present content that’s highly relevant to where the visitor just came from. This is especially effective for co-marketing where your popup or sticky bar can showcase both brands by including the partner’s logo, creating a more powerful connection between the two experiences.

Here’s another really interesting use case that uses the “Don’t Show” setting.

I’m in the middle of a reboot of our landing page course, and I’m running some popups containing Typeform surveys for the purposes of research.

The problem though is that the homepage of the course is a landing page on a subdomain of the primary course domain – and I’m running the survey on both the homepage and the internal pages of the microsite.

Course homepage URL: do.thelandingpagecourse.com
Internal course page URLs: thelandingpagecourse.com/*

There’s a lot of organic traffic coming to the homepage and also the internal pages. But I don’t want to show it to a visitor to the homepage, and then show it again when they click through to start part one of the course.

To solve this problem, I set a “Don’t Show” setting on the Referrer targeting like this:

Which means that none of the internal course pages will show the popup if the visitor got there via the course homepage. This is a brilliantly simple way of solving what would otherwise require a bit of complex coding to resolve.

Even better is the fact that you can add as many “Show” and “Don’t Show” targeting rules as you like.

Method #4 – Location Targeting

Unbounce location targeting allows you to drill all the way down to the city level, and all the way up the the continent level. Personally, I’d be stoked if someone from the Antarctic saw one of my popups, but there are times when you do need to hide your marketing from certain locations, or target it specifically to a location or locations.

Just like in #3, the great thing is that you can add as many rules in here as you like, so you could set it up like the image below to target every major city in Texas, avoiding rural areas if that so happens to not be your target audience. Or reverse it to target all rural areas and avoid the cities. YUSS!

Method #5 – Click Trigger

Undoubtedly the best trigger type is the click trigger. Why? Because it’s entirely user-driven. A great use case for this option is two-step opt-in forms where your popup with a form only shows up when requested. The conversion rates are typically very high because the initial click declares intent making the contents of the popup desirable.

With Unbounce you can set the click trigger to work on any page element by using the CSS id, or you can even apply it to a CSS class which could make multiple page elements interactive.

Method #6 – Mobile Scroll Up Trigger

Google has expressed discontent for certain types of popup that appear on entry, on mobile devices. For this reason we created the “Scroll Up” trigger. It works a little like an “Exit Trigger” on desktop as it may signal that someone is leaving the page. If you use this, and keep the size of your Sticky Bar to 100px in height or below, you can create a nice experience that’s not too interruptive, doesn’t prevent the visitor from leaving, and lets you notify them of something important.

Method #7 – Frequency Settings

What’s the frequency, Kenneth? If you don’t get that reference then either you’re really young or I’m really old. Either way, frequency matters. And when you get it wrong it hertz. << Please tell me you got that one.

Pro tip – once and done
When in doubt, the first option (“Show once per visitor”) is the best. Show it once, and go cry in your soup if it didn’t convert. Do NOT pester people over and over again. If they want it they’ll say yes. If they don’t, well that’s a lesson (in the form of a poor conversion rate) you can use to better understand your audience.

For the other options, if you wanna be super respectful and let people check out your site without any distractions, think about using the “Show only on visit x” option. Typically the x would be the number 2. Show it the second time they are there. That way they’ve had the chance to get to know you and your offer will seem more relevant.

For example, there’s nothing more annoying on a blog than when you get an entrance popup saying “Love this content! Subscribe for more!!!!!”. No, I don’t love this content cos I just got here, dammit! Whereas if you show it on the second visit, you know they liked you enough to come back. Done.

Method #8 – Super Advanced Multi-Option Targeting

How about this idea for some extreme relevance! You can use all four advanced targeting rules at the same time to get hyper-personalized. In the example below I’m targeting people in Vancouver, Canada who’ve got a cookie called “ILikeTurtles” who are coming from my partner’s site during the dates of my campaign. SICK!

In Conclusion: What Should You Do Now?

Well for starters I recommend that you go make 50 popups with “Every visit” targeting and a frequency of 100 times per visit.

Wait. Don’t do that.

Do what a thoughtful marketer would do and spend some time thinking about your visitors, and about the really cool things you can do when you combine triggers, frequency, scheduling, and advanced targeting rules.

The combinations are literally limitless. I’m not sure on my math there, so there may be some finite limit to what you can do, but whatever it is, it’s huge!

This is a hot and contentious topic, with much to discuss, particularly because of how hard it is to interpret some of the communications surrounding it, so please add comments with any intel or different perspectives you have.

We’re committed to staying on top of the situation as it continues to unfold, and will bring you more details and ideas as soon as they become apparent.

Here’s to better marketing standards, and better marketing in general.

Oli Gardner

$(function() { $(‘a[href*=#]:not([href=#])’).click(function() { if (location.pathname.replace(/^\//,”) == this.pathname.replace(/^\//,”) || location.hostname == this.hostname) {var target = $(this.hash); target = target.length ? target : $(‘[name=’ + this.hash.slice(1) +’]’); if (target.length){$(‘html,body’).animate({scrollTop: target.offset().top}, 1000);return false;}}});});

Source: http://unbounce.com/website-optimization/google-chrome-ad-blocker-website-popups/

The Cost to Sell on Amazon & Fundraising (Genius Series Episode 05)

By now, you’ve probably got a great product picked out. It’s something that meets all the metrics of a great product, plus it’s potentially something that you’ll love. However, it’s about time we addressed the elephant in the room: what does it cost to sell on Amazon? In this article, I’m going to tackle what sort of costs you can expect selling on Amazon, plus some methods to raise funds for your first product (if you don’t already have the requisite funds lying around, that is). Part 1: What Does It Cost to Sell on Amazon? Let’s say you’ve discovered the perfect product. Jungle Scout tells you that this product is an opportunity 8 product with low competition selling an average of 300 units per month. Let’s take a look at your costs broken down by category. I. Research Costs You could always do things the old-fashioned way with a spreadsheet, but as you can probably guess, the best way to do Amazon product research is through using Jungle Scout’s Chrome Extension and Web App with our proprietary Accusales™ technology. Long before I started writing for Jungle Scout, I was a user of the technology. It’s helped me save countless … Read More

The post The Cost to Sell on Amazon & Fundraising (Genius Series Episode 05) appeared first on Jungle Scout: Amazon Product Research Made Easy.

Source: https://www.junglescout.com/blog/cost-to-sell-on-amazon/