Google Data Studio: Revisited

Last year Google launched Data Studio in beta. We did a write up of our initial thoughts of the platform. While the idea behind it was good, there were some bugs that popped up here and there, especially when it came to adding data sources. You were also limited to only five reports with the free version. If you have more than a couple accounts to work with, this isn’t ideal. Doesn’t Google understand that we need to create ALL THE REPORTS?!

 

nerd rage

 

However, Google announced on February 2nd that Data Studio will be free for everyone. Data lovers rejoice!

 

time to celebrate

 

No longer are we limited to five reports. Go ahead and create and share as many reports as your heart desires. Now we’ll go through a refresher, along with a couple tips to help you get the most out of the platform.

 

Data Studio Templates

 

Templates are very easy to use. As we noted in the previous blog post, Data Studio is ultra-customizable, and it can be a little overwhelming. If you find yourself struggling to organize your report and make it beautiful, a template may be a great option for you! These templates have all the bones of the report built out and organized, all you need to do is plug in your own data and tweak it as you wish. Here’s how.

 

Creating Data Studio templates

 

Any report can be used as a template. This makes it easy to implement reports across many accounts. First, open the report and navigate to File > Make a copy…

 

Make a copy of a report to customize as a template

 

This will open a menu like the one below. You’ll want to change the appropriate data sources for your new account.

 

Select data sources for the new report

 

From here, go ahead and change the formatting and styling of the report to suite your needs.

 

Report Formatting and Styles

 

Heatmaps are great for visualizing data, and we commonly use them in Excel for our PPC reports. If you love heatmaps, you’re in luck, because Data Studio can automatically heat map your reports. Cool, huh?

 

Heatmap configuration

 

For line graphs, you also have some formatting options similar to what you find in Excel.

 

line graph configuration

 

Linking with Google Sheets

 

While linking to AdWords and Analytics is great, as of right now it does not link to Bing Ads. It also does not pull in ad copy either. The solution for this is simple, link your Data Studio report with a Google Sheet (which is even easier if you use Supermetrics!). Data Studio will take the raw data and create a beautiful chart or graph.

 

Client Facing Dashboards

 

The easily sharable nature of these reports makes them great for dashboards. Is your client constantly hounding you for stats? Do they need to know RIGHT NOW? Try out a dashboard!

 

Here’s a sample Ecommerce dashboard.

 

Custom ecommerce metrics dashboard

Custom AdWords metrics dashboard

 

Think about what your client cares about, and which metrics are relevant to their business. Then start putting those into an easily digestible format.

 

Closing Thoughts

 

If you’re still lost, don’t worry, there are video tutorials to help guide you through report set up.

 

Overall I have been impressed with Data Studio. I was pleased to find the platform less buggy, and templates make report set up a snap. My clients love that they can manipulate the dates ranges within the report itself, and it can be shared in real-time. Whether you’re looking for a new weekly/monthly reporting platform, or just want some cool dashboards, Data Studio is worth looking into – especially now that it’s free!

 

Source: http://www.ppchero.com/google-data-studio-revisited/

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