Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come.
We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions on trends we are seeing and what new trends we can expect to emerge. This year, we’ve placed an extra emphasis on social advertising.
Some questions we’ll ask:
- How do you feel about the current PPC market?
- What are the most effective channels for your business?
- What social advertising features are you investing in and finding effective for your business?
- What platforms are you investing in?
- What’s going to be important in PPC in the next 12 months?
The survey should take you about 6 minutes to complete. And the BONUS? Anyone that participates will get the report early, before it’s released publicly!
*This industry update is being conducted by Hanapin Marketing, the PPC agency of experts that produces PPC Hero and Hero Conf.