The Million Dollar Case Study Session #13: Amazon Pay Per Click Strategies

The session today is a deep dive into setting up Amazon sponsored products for our product launch. If you caught last week’s session on Product Launch Strategies, you saw Greg dive into the first two parts of a product launch: email campaigns and promotions. The third part of the launch strategy involves pay per click advertising, which means running paid advertisements to get your product listing in front of relevant traffic. We have covered some basic and advanced pay per click topics in the past. You can check those for additional insights on setting up, analyzing, and optimizing your Amazon pay per click campaigns. How to Leverage Amazon Pay Per Click to Get Better Rankings and More Data Amazon PPC Optimization: A Step by Step Guide to Find Converting Keywords Amazon Pay Per Click Campaigns: How To Advertise Your Private Label Product on Amazon And also make sure to check out Session 11 of the Million Dollar Case Study, where Kym and Greg do keyword research for our hooded baby towels to find the most relevant keywords for the product. Last week, we also ran a little contest to hear from you about how you are impacted by the Million Dollar … Read More

The post The Million Dollar Case Study Session #13: Amazon Pay Per Click Strategies appeared first on Jungle Scout: Amazon Product Research Made Easy.



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