As an ecommerce entrepreneur, whether you sell on Amazon or any other platform, something you will definitely need is good product photography. There are two main types of photography: studio lit product photography, and lifestyle product photography. The problem for small businesses is that the costs to hire a professional can soon add up. Now, of course the best option would be to pay a pro to take some kick-ass photos of your products. But sometimes this isn’t financially viable, there isn’t enough time, or maybe you just need a few extra images to highlight a product update, or to split test which images bring in the most sales. I previously wrote a post about taking your own product photography on a white background using nothing but a smartphone and a few household items. Sellers got in touch and said this was useful, but what comes at the highest cost is usually the lifestyle photography. These are the images showing a product in use with a model, in a specific location, or using some props. Since I have been appearing on the Million Dollar Case Study: Europe, and launching my own product, I have been thinking it was time to … Read More
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