Last week, we discussed the basics of Amazon product research and product hunting in our second episode of the Genius Series. If you didn’t already watch it, be sure to go back and review. Plus, make sure you do your homework! This week, I want to go a little more in-depth on the Amazon product research process and cover some “what not to do” elements of product research. 10 Things You Should Not Do During Amazon Product Research #1 – DON’T Only Focus on Demand/Average Sales There’s nothing more exciting than finding a product niche that’s selling hundreds, if not thousands, of units per month. Unfortunately, the average sales volume–or demand–is only one piece of the puzzle. In addition to demand, you still have to consider competition, costs, improvability, seasonality, and more. Failure to factor in those important elements can cost you thousands. Believe me, I’ve made the mistake before myself. One tool that can help you figure out whether or not a product is worth it is our opportunity score. Each time you do Amazon product research using the Jungle Scout Chrome Extension or Web App service, the niche is rewarded a score based on our own bulletproof … Read More
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