Advancing Your PPC Strategy with Competitive Intelligence

An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep an eye on your competition.

In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.

You’ll learn:

–     How to find actionable data in your auction insights reports

–     Why trademark and brand keyword monitoring lowers your CPC’s

–     How to adapt your landing pages based on competitor A/B tests

–     The power in organizing data to leverage competitor data for your own gain

 

Can’t make it live? No worries! We’ll send you the slides and recording straight to your inbox.

 

Source: https://www.ppchero.com/advancing-your-ppc-strategy-with-competitive-intelligence/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s