Programmatic in general tends to be a little tricky – we are all well aware of that fact. Developing programmatic strategies specifically for lead generation can be a LOT tricky. How can you maintain an upper funnel approach while optimizing for your background KPIs? We’re here to help you out.
In this webinar, Amobee’s Troy Troutner and Hanapin’s Bryan Gaynor will sit down and discuss some best practices to find lead gen success and help you navigate the complex world of programmatic.
- The ins and outs of programmatic and why you should be using it
- How to set up programmatic campaigns specifically for lead gen
- Methods to optimize your lead gen strategy with programmatic