Amazon Pay Per Click Campaigns: How To Advertise Your Private Label Product on Amazon (2019 Update)

If created and managed properly, an Amazon Pay Per Click (PPC) campaign on Amazon can help you sell more inventory faster, while increasing your organic rankings as well. On top of that, Amazon’s sponsored ads program is quite simplistic, especially considering that it is developed by a $1 trillion dollar tech firm (I don’t mean to bite the hand that feeds; sorry Bezos…) However, the simplicity of Amazon’s advertising platform is a double-edged sword. But let’s try to make it something that works for us. In this guide, I will outline all the PPC optimizations that I use to juice my profits as much as possible for my private label products on FBA. How Paid Search Works Starting from the beginning, let’s break down exactly what Amazon’s paid search is and what it looks like. People don’t go to Amazon to window shop. First, Amazon receives millions of searches every month. Second, a majority of those searches are long tail, meaning that consumers use three or more keywords to perform their search. They know what they want. Users go to Amazon http://amazon.com and type in their desired product. From there, Amazon’s search engine returns the products that it deems most … Read More

The post Amazon Pay Per Click Campaigns: How To Advertise Your Private Label Product on Amazon (2019 Update) appeared first on Jungle Scout: Amazon Product Research Made Easy.

Source: https://www.junglescout.com/blog/amazon-ppc-best-practices/

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