My first Amazon FBA product was a home run. In three weeks, I had recouped the money I had invested in the item, and it was well on its way to becoming the star product of my mini-FBA empire. Naturally, with my first product a success, I was ready to launch my second. Unfortunately, I had to learn the hard way what happens when an Amazon product fails. The curse of the watermelon slicer. Back in the summer of 2016, watermelon slicers were all the rage. Sellers were making over 1,000 sales per month, while charging close to $19.95 for the product. Needless to say, I wanted to ride that gravy train too. So, I quickly contacted a vendor on Alibaba and purchased 2,000 units. Look out, Amazon! Dave Hamrick’s BEST DANG watermelon slicers were going to blow up the world. Except, of course, they didn’t. When my watermelon slicers finally hit Amazon, my listing was on page 15. Apparently, every other would-be Amazon FBA seller noticed the trend and rushed to launch their slicer too. Pay-Per-Click (PPC) costs skyrocketed to $5.00 per click, and the average price for the slicers went from $19.95 down to $12.95 (and some even less). Nothing I … Read More
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